SUN PHARMA: CPHI WW, BARCELONA
SOL conceptualized, designed and executed the exhibit design as well as the graphics and iPad content for Sun Pharma at the largest pharmaceutical exhibition in the world, CPHI Worldwide. The design showcased the global reach of the company via a large 3D world map which was the central point of the booth and of the lounge area. The graphical theme revolved around uplifting human life via quality healthcare. The finishes used were white and wooden with a dash of orange to subconsciously communicate about the young, enthusiastic and innovative approach that the company is built on.