SUN PHARMA: CORPORATE BROCHURE 15-16
In a multi-agency branding pitch, we won the mandate of designing a new corporate brochure for Sun Pharma, India’s largest and the the worlds 5th largest pharmaceutical company. This is truly a feather in our cap. SOL conceptualised the theme ‘Soaring New Heights’ to highlight the growth story, history and vision of the company.
The value of humility was expressed through the only complete sentence in the entire brochure. ‘Since inception we have pushed boundaries to soar new heights; not so that the world can see us, but so that we can see the world better; to make it a Happier, Healthier Place.’ Apart from this sentence the entire brochure was made reader friendly highlighting only important facts and figures through icons and numbers.