SRK KNOWLEDGE FOUNDATION: IDENTITY DESIGN
SRK Exports’ CSR initiative, SRK Knowledge Foundation needed a form and the design proposed by us was selected in a multi agency pitch. The logo represents a modern origami bird. We used the symbol of a bird because birds, like thoughts, have no boundaries. They explore and are limitless. In origami, a flat paper gives dimension to many different forms; similarly SRK Knowledge Foundation is also one solid foundation, which can give infinite solutions. The color of the bird changes as per the sector in which the foundation is operating. Eg. Green – Healthcare, Yellow – Education.