SP Accure Labs had its brand launch at CPHI WW Madrid 2015. It was a special event for them since this was the first time they were taking their oncology service offerings to the pharma world on a large. The design created by SOL was curvilinear in nature and the rigging, information counter and graphics all followed that form. The colours of the booth were used from the brand colours and were a representation of youthfulness, innovation and enthusiasm. The graphics for this booth were also conceptulised and designed by SOL.