CIPLA: CPHI WW, BARCELONA
Cipla as a brand speaks of the values of care, purity, commitment and elegance. Any design produced by the company is always speaking of this same language. It was a matter of pride for us to execute the booth for Cipla at the world’s largest pharmaceutical exhibition, CPHI Worldwide. The design consisted of a complex ceiling which was suspended using 25 rigs. The top of the ceiling had a large CIPLA logo which could be read from the overhead walkway. The bottom structure consisted of glass meeting rooms with a translucent graphic film on them. The idea was to keep the structure as open, inviting and large as possible. The execution took the booth to the next level and it was among the most iconic booths at CPHI that year.