Investing in Trade Show Displays: Hit or Miss
The world of a trade fair will always remain incomplete without the displays, no matter what new tech arrives. This is because, at a messe, the relationship between people and the displays is quite sacred; the only way you can attract tons of visitors is if you put up attractive displays that can grab eyeballs from a mile away. But, are they worth an investment? Let’s take a look at why you should invest in trade show displays:
- Trade show displays make big money! – Hey, let’s face it, that’s why we’re all here. Another study, conducted by Oxford Economics, estimates that trade shows generate at least $82 million dollars in business-to-business sales. While there are always going to be winners and losers, that’s a lot of money you might be missing out on if you’re not attending business conventions and trade shows.
- Pretty much everyone sees them as a good investment – No, not everyone currently runs their own trade show displays. However, among those that do attend trade shows, 99% of those asked believe that trade shows offer unique value not offered by other marketing methods. Yes, only 1% of businesses who have exhibited at a trade show thought it offered no value. When’s the last time you saw that sort of agreement on any sort of business matter?
- Generate leads in the best environment – Look, Facebook, and Twitter and your blog are all fine for generating leads, but it’s a slapdash approach. You’re waiting for people to find you, and you have no way of interacting with them when they’re just browsing your ideas online. However, when you have a trade show booth, that means you get to meet with people who are honestly interested in your products face-to-face. Just a few minutes of FaceTime can do far more to create a solid lead than hours of blogging can