How to Integrate Social Media into Your Trade Show Strategy

Social media marketing of your brand is a to-do list if you’re planning to attend a trade show. Social media is used by everyone nowadays and that’s exactly what we are going to advantage of. Companies using social media to get attention at a trade show often have a blockbuster experience or result at a trade show because it does increase your sales to a whole new level.

Here are some basic ways on how to add social media to your trade show plan:

  • Creating Goals

Before attending a trade show, you should have some clear and attainable goals. To mean by goals, we mean something that creates not only sales but increases your value at that trade show. It could be anything like attaining a desired amount of leads or maybe footfall or following up with the ones who are receiving those free giveaways.

  • Event Hashtags

You should create hashtags that are related to your event. By doing this, your followers can easily become updated by the progress of the show. It’s advisable you create event-specific hashtags that are cool, trendy, and attractive. It should be something that people will remember about.

If you are an active social media user, you probably have an idea about the crowd that is present on different social media. Like, the crowd behind Facebook is entirely different than the ones using Twitter or LinkedIn. So make sure the right crowd sees your activity and does follow you.

  • Interact With the Customers

Personal interaction with your customers makes your brand more approachable and trustworthy. People love that thing when you interact more in a personal manner with the customers. This makes you more of a fan favorite at a trade show and the best part about the whole thing is it’s possible for FREE.

There are companies worldwide who understand the value and the vast amount of opportunities a trade show brings with itself. Using Social Media means you get to increase the chances of success at a trade show to a higher amount.

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