Going the Distance- Sustainability and Signage
The quality of the graphics implemented at the signage and your booth show design has the ability to either make or break your trade show experience. However, it’s necessary you understand that for implementing those graphics you have to have cash which will directly affect your budget
Here is a look at how you can remove the graphics clutter yet make the design appealing and make it sustainable:
- Out with Old
When you select the materials for graphics always select eco-friendly substances like honeycomb or cardboard or maybe even heavy-duty high-quality paper. Don’t use foam core as these options are much more sustainable and eco-friendly as well.
- Look for increasing longevity
Printing signage is a huge expense and then you have to spend time designing and then there are also labor costs and designing time too. So try printing without specific things, locations, and dates. By keeping your materials less specific, you can use them for several events until it’s time for recycling.
- Going Digital is the Way
Get rid of printed graphics and start getting digital. The best thing about digital signage is that it saves production costs and is free from last-minute changes as well that could cost you a lot of money.
Signages are nothing but a major expense and it does cost a huge amount of money during its production. So when it comes to printing think about the quality rather than quantity. It does reduce the event waste and improves your brand’s bottom line as well.
Being creative and strategic with your graphics can make an enormous difference. Helping the environment and your balance sheet in one fell swoop will have a positive impact on your business, your event experience, and your brand. Now that’s attention-grabbing!